Distinct is an app for the culturally curious. It is a platform for future makers & creatives to be inspired by their contemporaries on the vanguard of art, design, fashion, food & culture.

DISTINCT-artists_circle-dragged-1
bliss_au

I  drove the creative team & collaborated with the development team. 

distinct-logo

Consistent & Accessible Design

I worked closely with the CEO/Founder to define the brand and create a vision for the app for funding. 

distinct-3up

Stories Of Entrepreneurship

Working with the Head of Marketing, I led the design for a digital campaign focused on the stories of sellers.  This drew over 23.5M visits to Marketplace, a 10% increase over the previous year.

bliss_au

In 2017, our greatest A/B lift was a text string change on the call-to-action button, not the visual design. So, I had license to push minimalist design as far as possible.

 

AMSG-flywheel-model

285 A/B Tests For 2018

I validated my style guide hypothesis with the testing team in Europe, Mexico, Canada, Japan, India, & North America. I ran quarterly worldwide governance to update our statistically significant results through a 5-point checklist.

worldwide-rollout

Worldwide adoption was possible by exceeding pre-existing design and interaction standards across performance, visual/qualitative review, & usability.

Results

23.5M

1.2M

500+

$783M

Site Visits

New Sellers

Stakeholders

Additional Revenue

NA_SSR_group_photo
SSR-NA-team-photo
house_party
smile_logo-marketplace

Work Hard Have Fun

This was one of the highest performing teams I've ever been a part of. We did legendary things and made epic memories.